The most common benefits of PLATINUM ULTIMATE WHITE SERUM includes hydration, increased nourishment, brightening of the skin, and acne prevention. They also help in strengthening skin cells. Platinum Ultimate White Serum should be applied twice daily. It is the first product that should be applied to the skin after cleansing and toning. A sunscreen or dd cream should be applied over the serum in the morning and a moisturiser or aha appropriate for an individual's skin type should be used over the serum at night.